Online Marketing
Introduction
"If you build it; they will come," does not work on the Internet! Just because you have built an amazing site does not mean that you will get visitors. In order to be successful, you have to generate traffic.
The above quote should read: "If you build it correctly and effectively promote it, they will come in droves!"
Marketing
Below are some elements that Xillent Studio and its partner "Good Creations!" have utilized effectively in promoting Web sites and generating traffic.
Content as a Marketing Tool
One of the best ways to disseminate your brand message is with the use of content. Forums, such as those on Lovingyou.com, give us fantastic insight into the mind of the consumer and the questions that they are looking to have answered. Content that addresses specific questions from the user can then be syndicated to various Web sites and are not only a great source of targeted traffic, but they also promote your company as an opinion leader and resource for the media. We can also create newsletters or stories based around specific products and allow users to submit their own items or ideas.
Viral Marketing
Viral Marketing refers to marketing techniques that very quickly produce exponential increases in brand awareness. By utilizing the network effect of the Internet, your message and brand can reach an extremely large number of people in a very short time with little or no ongoing costs! It is your users who -- simply by using the various elements on your Web site -- promote your site to their friends, family and business associates.
A great example of this is the use of eCards. A user (John) comes to your site and sees that you offer electronic birthday cards. He decides to send one to a friend (David). David receives an email saying that John has sent them a birthday card from your site. The email also gives David a link to click in order to retrieve the birthday card. David clicks the link and sees the personalized birthday card from John.
What has just happened? David has become a visitor to your Web site when he might not have known it existed before! David is now likely to do three things:
1. Send a reply thank you card to John
2. Send a card to someone else
3. Explore your Web site.
This is just one example of the many viral marketing elements that Xillent Studios' partner company "Good Creations!"has utilized since 1997 while building Lovingyou.com into a top 1200 Web site without spending a single penny on advertising!
Search Engine Optimization
This is the bread and butter of your organization! Being listed high on the search engines is critical to your online success. How critical is Search Engine Optimization? Some studies have shown that only 30 percent of users click on paid listings, while 70 percent click the organic listings! (www.searchengineguide.com/)
We specialize in getting your site into the top placements of the search engines. A quick search of the following keywords on Google will show the results we have been able to achieve with Lovingyou.com:
Lovingyou.com Keyword: Romance -> Google Position: 1 (View)
Lovingyou.com Keyword: Love -> Google Position: 12 (View)
Lovingyou.com Keyword: Romantic Ideas -> Google Position: 2 (View)
Lovingyou.com Keyword: Love eCards -> Google Position: 2 (View)
Lovingyou.com Keyword: Love Advice -> Google Position: 2 (View)
Lovingyou.com Keyword: L
