Case Study: Sherdog - Leading The MMA Revolution
Challenge

Founded by Jeff Sherwood out of a love for mixed martial arts and the Ultimate Fighting Championship in 1997, Sherdog.com started as a small hobby Web site covering the new sport on a freely-hosted Geocities account.

Gone were the days of free hosts and personal FTP accounts hosting online media. In was the unfamiliar world of dedicated hosting and real-time content management tools. Sherdog.com felt it had the people to be a major player in its industry, but lacked
an online presence that reflected its reputation.

In stepped Dave Boehme and Xillent.


Solution

Xillent redesigned the Sherdog.com Web site from top to bottom and implemented content management services that allowed the upstart business to take charge in a period of growth for the sport.

Along with an innovative look and a user-friendly interface, Xillent made it possible to expand Sherdog's efforts into other areas. Live online radio, an improved fight record
keeping system and an E-commerce presence were all critical to the success of the growing media outlet.


Result

Sherdog.com partnered with ESPN and Crave Online in 2007, and is still the world's leading MMA content provider.

Technical Notes

Xillent implemented features such as ASP, SQL2000 and SQL2005, multiple Web and media servers, hardware load-balancer, content delivery system and multiple database servers.
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